ONE Brands and FULFIL Nutrition take a bite out of the protein snacks industry with Harmelin Media


ONE Brands and FULFIL Nutrition take a bite out of the protein snacks industry with Harmelin Media

one-brands-igPhiladelphia, PA – Harmelin Media was recently hired by ONE Brands to handle their strategic media planning and buying services. Harmelin will be responsible for both performance and brand media for the ONE Brands and US FULFIL Bar businesses, both known for their superior taste and texture in the protein bar & snack industry.   

ONE Brands knows that protein bars don’t have to taste like chalk, and they’re proving that by delivering anytime, anywhere protein bars in decadent, totally indulgent flavors. Each core ONE Bar is packed with up to 20 grams of protein, and each ONE PLANT bar provides 12 grams of plant-based protein—all while containing 1 gram of sugar or less.  

FULFIL started with a simple question: why can’t the indulgences we love be both nutritious and delicious? After all, nowadays the dream is to have it all. FULFIL bars are bursting with indulgent flavors from Chocolate Salted Caramel right through Chocolate Hazelnut. Not only are these bars delicious, but their benefits are nutritious as they pack 15 grams of protein, 1 gram of sugar, 8 vitamins and 3 grams or less of net carbs. 

Harmelin was selected for these assignments for their full-funnel strategic thinking and buying expertise, having demonstrated their ability to increase product awareness among protein bar buyers while maintaining sales momentum through performance and shopping channels. 

Harmelin’s president, Mary Meder, expressed great enthusiasm for the assignment: “CPG is one of Harmelin’s core competencies, and as a Pennsylvania-based agency, we’ve wanted to partner with a Hershey-owned brand for a long time. We’re thrilled to earn the ONE Brands assignment and we have a great plan to drive household penetration and buy rate through aggressive brand and performance-focused investments.” 

 “We are excited to partner with Harmelin to expand the reach, penetration, and ultimately the footprint of these amazing brands. The tools that Harmelin is bringing to the table will up our game when it comes to finding the right consumers and engaging with them throughout their decision journey” explained Michael Reese, Head of Marketing for the ONE Brands and FULFIL Bar portfolio.  



Headquartered in Philadelphia, Harmelin Media has for 40 years specialized in the strategic media and data-informed solutions that help our clients navigate a rapidly changing media landscape across performance and brand-focused channels. The firm has grown to more than $900 million in billings and 300 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a Google Premier Partner, Meta Badged Partner and proud members of the ANA and IAB. For more information, visit, or connect with us on Twitteror Facebook.