Scott Davis Promoted to Chief Revenue Officer of Harmelin Media
PHILADELPHIA, PA –Scott Davis has been promoted to Chief Revenue Officer of Harmelin Media, announced Mary Meder, President of the strategic and data-driven media planning and buying agency headquartered in Philadelphia, PA.
In his new role as EVP/Chief Revenue Officer, Mr. Davis’s responsibilities will focus on revenue and the continued profitable growth of the company. As it relates to revenue generation, Mr. Davis will have direct oversight of the following growth areas within Harmelin:
- New Business
- Product Development
- Organic Growth Strategy
- Proprietary Technology Monetization (PTM)
“As Harmelin continues to expand, and as our industry becomes more competitive and clients demand more from us, having a dedicated CRO is more important than ever for our future. Scott has been a vital part of Harmelin’s executive team for two decades, and for years his primary focus has been on revenue growth. I am confident that Scott will use his experience and his vision to build new revenue streams and maximize the value that Harmelin brings to our clients.” says Mary Meder.
Since joining Harmelin in 1992, Scott has worn many hats, including leadership of Harmelin’s Client Services, Digital and Broadcast departments, as well as the agency’s marketing functions, all the while excelling at growing and maintaining relationships with many of Harmelin’s automotive, retail, healthcare, B2B and consumer services clients.