June 22, 2021
In
Media Magnified
The 2021 NewFronts: Living the Stream
Streaming, Original Content, and the Convergence of Linear & Digital – three resounding themes from the 2021 NewFronts.
Author: Eve Vitale
April 30, 2019
In
Media Magnified
Which Programmatic Price is Right?
First-price auction or second-price auction – what is the difference, which is most common, and why does it matter? These are questions that continue to challenge marketers in the programmatic space. If you thought media transacting in a matter of milliseconds was complex, consider the notion