80% of Voice Search Answers Are from Top 3 Organic Results
A recent study by SEMRush indicates content is more likely to be returned for voice search queries if it ranks in the top 3 organic search positions or is contained in a featured snippet like an Answers Box.
What this means for marketers: As artificial intelligence advances, more searches are conducted via voice search, such as Alexa or Siri, changing the significance of top rankings in the SERPs (search engine results pages). Currently, gaining page 1 rank for a popular search query is enough to drive traffic, but as the percentage of voice searches increase, having a top 3 result will be paramount in securing an answer box and becoming the authoritative source for that query. Businesses will benefit from implementing a strategy to secure Featured Snippet results for relevant search queries so their site can continue to succeed in the ever-changing landscape of the SERPs.