July 8, 2020
In
Thought Leadership
The Return of Sports: COVID-19 Sports Marketing Guide
The return of sports continues to be a topic of heavy debate among leagues, player associations, ownership groups, and fans. After over three months of quarantine, demand is strong, and some “contactless” sports are pressing on while others struggle to align on protocol. Most leagues have tentative returns planned, but risk and increased cases are weighing on those options.