Digital Transformation of the Media Agency Business Model
In partnership with Harmelin Media, the Stephen M. Ross School of Business at the University of Michigan conducted research examining how the media agency model has been transformed by digital disruption and what agencies can do to position for success as the substratum of marketing and media continues to shift. University of Michigan researchers interviewed key leaders at Harmelin about how we adapted our model to maintain the quality and relevance of our services and retain long-term client relationships. This whitepaper explores how media agencies can best adapt emerging technologies, new business model and the changing client needs.
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