Consumers have made their ideals abundantly clear: they want convenient, seamless, and personalized experiences. While the concept is simple, executing is far from easy for brands trying to increase conversion rates. To win, brands must go beyond best practices and leverage user data to create the
Despite an uncertain economy, consumers are still making plans to shop for the holidays. The brands that are most flexible in their advertising strategies, fulfillment options, and demand forecasting are set to win this holiday season.