Once-loyal customers are jumping ship at an alarming rate. Discover how brands can fight the erosion of consumer loyalty and retain lifetime patrons.
1st party data is effective in marketing, but its true power lies in helping brands create an individual and personal experience for every customer.
Retailers and brands must look beyond general convenience factors and unlock the consumer preferences specific to their products.
Consumers have made their ideals abundantly clear: they want convenient, seamless, and personalized experiences. While the concept is simple, executing is far from easy for brands trying to increase conversion rates. To win, brands must go beyond best practices and leverage user data to create the
E-tailers tend to pick on suppliers when margins get tight. How should brands respond when forced to dropship, pay hiked fees, and grow ad spend?
Despite an uncertain economy, consumers are still making plans to shop for the holidays. The brands that are most flexible in their advertising strategies, fulfillment options, and demand forecasting are set to win this holiday season.