Author: Caity Lamb

My Network is Bigger than Your Network

As raindrops fell on the pavement in New York City this past May, advertising professionals gathered underneath a sea of umbrellas and descended upon Radio City Music Hall for the first day of the broadcast network upfronts. NBC jump-started the week with an emphasis on

23rd Annual TV Preview – Upfronts 2018

Every May in NYC, the advertising industry descends on mid-town with a sense of familiarity in the air. We flow in and out of historic sites – progressing from Radio City to Lincoln Center to Carnegie Hall. We recognize faces and hear similar claims (‘We’re


Upfronts 2016: Content is King

In May, ad professionals flocked to NYC for the unveiling of the 2016-17 broadcast line-up. The industry eagerly awaits the clips for fall broadcast premieres and starts placing bets on which programs will be hot and which will flop. For TV fans, there’s nothing like


Upfronts 2015: The Power of TV

The future is here. Technology has been fully embedded into our daily routines and consumers have become accustomed to an on-demand lifestyle. Programming is readily available and consumption is fragmented across TV, mobile, tablet, desktop and over-the-top devices. While past upfronts have focused on new


2014-15 Upfront: The Strength of the Brand

(This blog is the second in Harmelin’s Fall Preview Series highlighting the good, the bad, and the brilliant in the upcoming 2014 Fall television season. All four major networks, as well as the CW and the cable networks will be featured throughout the series.) bc.jpg" width="100" />The