Author: Caity Lamb

My Network is Bigger than Your Network

As raindrops fell on the pavement in New York City this past May, advertising professionals gathered underneath a sea of umbrellas and descended upon Radio City Music Hall for the first day of the broadcast network upfronts. NBC jump-started the week with an emphasis on

23rd Annual TV Preview – Upfronts 2018

Every May in NYC, the advertising industry descends on mid-town with a sense of familiarity in the air. We flow in and out of historic sites – progressing from Radio City to Lincoln Center to Carnegie Hall. We recognize faces and hear similar claims (‘We’re

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