Author: Derek Frisicchio

tik tok app on mobile phone

What’s a TikTok?

TikToks that Radiate Vine Energy. The Kombucha Girl. Lil Nas X. Memes that Really Butter My Eggroll. Bust Down Tatiana. Do any of these phrases ring a bell? If not, that’s okay. You’re not alone. But if you’ve seen them while scrolling across your Twitter feed,

Social Video: New Principals & Players

Harmelin Media has been working diligently to articulate our “total video” planning, buying, and measurement approach to adapt to video fragmentation.  This approach is based on balanced budgeting for optimal reach, frequency and action in the same omnichannel way that mirrors evolving consumer consumption habits.