Author: Jamie Rudenstein

Hulu Preview

Hulu’s upfront took place a week after the wildly successful premiere of its original program The Handmaid’s Tale.  CEO Mike Hopkins explained how “there’s a lot of momentum and exciting things happening across the board at Hulu this year” including doubling its original programming. In


NBC Fall Preview

  NBC is finishing the season No. 1 among  A18-49, with a 2.1 rating. The network should easily repeat that win in 2017-18, thanks to the upcoming Super Bowl and  Winter Olympics, both to be televised on the network next February, and World Cup Soccer to be


Fall TV Preview: NBC

NBC was the first network to reveal its schedule during upfront week, and the network touted its stability to the advertisers. NBC slipped to No. 2 this season in the 18-49 demo after two years on top, but NBC Entertainment Chairman Rob Greenblatt said,


Fall 2014 TV Preview: NBC

NBC won the 2013-14 primetime television season in Adults 18-49, its first season-long win after a 10-year drought. Some perspective - Friends, Scrubs, Will & Grace were then all airing in primetime, not in an endless loop of syndication. NBC benefited from February’s coverage of the Sochi Olympics, but