Now that the COVID-19 pandemic in the US has officially passed the seven-month mark, it seems perfectly natural to begin thinking about and planning for the next “normal.” However, in doing so it is critical to understand that any recovery or reemergence from this unprecedented
While COVID-19 has had a tremendously negative impact on the US economy, political ad spending has not seen the same decline. In fact, largely due to the lack of in-person campaigning, spending on political advertising is at an all-time high.
Welcome to the 25th edition of Harmelin Media’s annual TV preview. This year we are experiencing a year like no other and it carries over into all aspects of our lives.
Vehicular traffic is increasing as COVID lockdowns are relaxed, and we expect that trend to continue; however there is insufficient data to project when public transportation may recover.
The return of sports continues to be a topic of heavy debate among leagues, player associations, ownership groups, and fans. After over three months of quarantine, demand is strong, and some “contactless” sports are pressing on while others struggle to align on protocol. Most leagues
These are unprecedented times. The COVID-19 pandemic is like nothing we have ever seen before: a crisis beyond our experience, with implications beyond anything we can predict. And while its impact on our lives is yet to be fully known, its impact on the economy,
A new decade is the perfect time to look both backward and forward. By any standard, the past ten years in the digital media landscape have included monumental changes – some positive, others less so. As we look at 2020 and beyond, we see no
Total ad expenditures next year will very likely set a record as media companies expect significant increases in political spending, including direct candidate spending, Political Action Committee (PAC) spending and other issue advertising. Kantar recently provided a very conservative estimate of $6 billion in political
In the early 1960s, ABC’s founder, Leonard Goldenson realized that his new show, American Bandstand was most popular among younger audiences. He wanted to capitalize on reaching that core group - and from there the model of age and gender targeting was born. For the
Out of home media, defined as static and digital billboards, posters and street furniture, is one of the last true mass reach vehicles. As fragmentation further splinters the media landscape and consumers have more devices, bundles, channels and apps at their fingertips, out of home