Total ad expenditures next year will very likely set a record as media companies expect significant increases in political spending, including direct candidate spending, Political Action Committee (PAC) spending and other issue advertising. Kantar recently provided a very conservative estimate of $6 billion in political
With so many ‘sexier’ topics to write about, it’s easy to see why consumer data privacy legislation hasn’t garnered much play as of late. It seems like only yesterday that the California Consumer Privacy Act (CCPA) was passed and the marketing/advertising world reacted with great
In the early 1960s, ABC’s founder, Leonard Goldenson realized that his new show, American Bandstand was most popular among younger audiences. He wanted to capitalize on reaching that core group - and from there the model of age and gender targeting was born. For the
Steve Knebels, Media Director/Sports Manager, recently celebrated 20 years at Harmelin Media. Continuing our Anniversary Interview Series, we sat down with him to get his thoughts on the industry and get to know him personally. What is your philosophy towards your work? My philosophy towards my work
We hope you have enjoyed our posts detailing our 24th Fall TV Preview. In conclusion, here are our new show predictions. Whether you will be glued to broadcast, cable, streaming programming or a mix of everything, we are all looking forward to an entertaining fall season.
CABLE NEW SHOWS & NOTEWORTHY NEWS A&E has partnered with producer Essential Media Group to produce one of the craziest live stunt series ever attempted. The Impossible Live will follow world renowned daredevil Bello Nock as he attempts some of the most ambitious stunts ever shown
July 19, 2004, was Jennifer McFarlane’s first day at Harmelin Media as a Media Assistant. Fifteen years later, she is a successful and dedicated Media Director, leading Harmelin in broadcast and cross screen buying in many top U.S. markets for various clients. We sat down with
As the Head of Harmelin’s Broadcast Traffic Department, Maggie Machalowski has helped guide our company through the ongoing TV and video evolution, using her expertise to seamlessly merge digital and traditional processes. It was 2013 when Harmelin recognized the benefit to our clients if we
Out of home media, defined as static and digital billboards, posters and street furniture, is one of the last true mass reach vehicles. As fragmentation further splinters the media landscape and consumers have more devices, bundles, channels and apps at their fingertips, out of home
Vice President Irene Neveil came to Harmelin Media 15 years ago this month. To celebrate her Crystal Anniversary, we sat down with her to get her view on how the industry has changed, her greatest achievements at Harmelin and to get to know her better. What