Welcome to the 25th edition of Harmelin Media’s annual TV preview. This year we are experiencing a year like no other and it carries over into all aspects of our lives.
One of the biggest data sharing opportunities available to most digital advertisers is the synergistic efforts of both organic search (SEO) and paid search (PPC) advertising when they play in concert together.
Being data-driven is a concept where analysts should trust their own experiences and accept a culture of constant learning rather than use data for a finite, definitive answer.
Harmelin was recently recognized as a Top 5 COVID-content hub by inPowered. In mid-March, as the pandemic suddenly changed everything in our daily lives, Harmelin responded with our COVID-19 Media Planning Resources site as a means to keep the industry abreast of the new realities
“Quality is never an accident; it is always the result of intelligent effort.” - John Ruskin When it comes to digital advertising, Harmelin Media believes it is imperative to have a systematic testing program in place to continually improve the quality of campaign performance and to
Our way of life changed in March. The impact of the Coronavirus pandemic will be felt long after the states lift lockdown provisions and we collectively, and slowly, return to normalcy. During this challenging period of self-isolation, many governors have ordered brick & mortar locations
As the world is affected by COVID-19, so too is the political scene. From the start of the primary season on February 3 with more than 20 Democratic presidential candidates, so much has dramatically changed. We are now down to two potential candidates: Joe Biden and
Congratulations to Lucia Norman, Media Director, who this week celebrates 15 years with Harmelin Media. As part of our continuing Anniversary Interview Series, we sat down with her to get her thoughts on the industry and get to know her personally. What are some of the
Senate hearings regarding social media, enterprise data breaches and mistrust of technology organizations have led to a cultural conversation regarding data. How is “my” data being used by companies to track and sell products to me? What sort of behavior do these companies have on
On January 30, representatives from Harmelin’s eCommerce team attended the Amazon Strategies Conference in New York presented by Digiday, Glossy and ModernRetail. The event showcased knowledgeable presenters and visionaries who covered a multitude of topics ranging from successful Amazon tactics and strategies to why Amazon