Media Magnified

Content Consumed by Humans: Upfronts 2017

Science. Data. Innovation. These are buzz words we’re all used to hearing that capture the current state of the media industry. These topics were also at the forefront of the 2017-18 television upfront presentations this past May in New York City. But another hot

Rethinking the Store

If consumer spending is alive and well, why are local news programs often inundated with stories about iconic retailers closing stores? To put it simply – consumer shopping behaviors are evolving.

Mobile Advertising Feeds the Funnel

In the advertising world, television is still the mass reach king. It has the ability to put an advertising message out to millions of eyeballs. This overarching mass-market approach can be very successful, but we cannot ignore the power of what a mobile ad

Thinking Inside the Box for New Ideas

Iron Man. Wall-E. Inception. Avatar. What do these movies have in common? Aside from representing some of the highest grossing sci-fi films of all time, each of these movies captivated their audiences with groundbreaking technology. To do so, the movies’ producers stretched their imaginations and