As raindrops fell on the pavement in New York City this past May, advertising professionals gathered underneath a sea of umbrellas and descended upon Radio City Music Hall for the first day of the broadcast network upfronts. NBC jump-started the week with an emphasis on
Welcome to the 24th edition of Harmelin Media’s annual TV preview. Our 23 previous editions focused on advertising-supported networks (and more recently, Hulu). This year, due to the dramatically changing landscape of video content providers, we have included additional streaming services that are ad-supported, such as
Amazon Prime Day generates a frenzy of shopping activity across the entire retail spectrum. People, regardless of age, demo, gender, etc. flock to Amazon properties to take in the latest must haves. According to Consumer Intelligence Research Partners’ (CIRP) Q1 2019 report, US Prime members
July 19, 2004, was Jennifer McFarlane’s first day at Harmelin Media as a Media Assistant. Fifteen years later, she is a successful and dedicated Media Director, leading Harmelin in broadcast and cross screen buying in many top U.S. markets for various clients. We sat down with
A recent study by SEMRush indicates content is more likely to be returned for voice search queries if it ranks in the top 3 organic search positions or is contained in a featured snippet like an Answers Box. What this means for marketers: As artificial intelligence
As the Head of Harmelin’s Broadcast Traffic Department, Maggie Machalowski has helped guide our company through the ongoing TV and video evolution, using her expertise to seamlessly merge digital and traditional processes. It was 2013 when Harmelin recognized the benefit to our clients if we
In general, retail marketing and the retail landscape are constantly in a state of flux. Over the last several years, that change has focused upon the e-commerce space and consumers’ perceptions of brands. Simply stated, consumers want a more personalized experience. They are, however, expecting
On June 12th, Harmelin Media hosted over 75 clients, marketing executives and members of the media for Harmelin’s 2019 Media Trends Presentation. The event, held at the Barnes Foundation in Philadelphia, centered around the rapidly changing media landscape and detailed the implications of media’s evolution
An article from June, AdAge ran an interesting perspective on the death of the digital agency. The author, Mary Ellen Dugan, based her commentary on evolving the creative agency model, but the points raised nonetheless rang true in my more media-oriented world. Chief among them
Hulu’s average CPMs fell from $29.40 in Q1 2018 to $25.00 in Q1 2019. Analysts point to industry-wide premium digital video inventory growing against stable demand. This has led to lower CPMs for some publishers. Hulu advertising revenues climbed 45% over previous year, largely due