Media Magnified

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Out With a Bang

For the 11th consecutive year, CBS finished first in total viewers. They were tied for second (with FOX) in Adults 18-49. The network bid farewell to megahit The Big Bang Theory after 12 successful seasons, which then begs the question: can the network continue its

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Now I Know My ABC

ABC is a story of consistency. “This is the most stable lineup in more than a decade,” said the newest ABC Entertainment President, Karey Burke, at the network’s upfront presentation in May. Truthfully, this network has been very stable for several years. In 2014, I

My Network is Bigger than Your Network

As raindrops fell on the pavement in New York City this past May, advertising professionals gathered underneath a sea of umbrellas and descended upon Radio City Music Hall for the first day of the broadcast network upfronts. NBC jump-started the week with an emphasis on

Content Overload

Welcome to the 24th edition of Harmelin Media’s annual TV preview. Our 23 previous editions focused on advertising-supported networks (and more recently, Hulu). This year, due to the dramatically changing landscape of video content providers, we have included additional streaming services that are ad-supported, such as

Maggie Machalowski 15th Anniversary Profile

As the Head of Harmelin’s Broadcast Traffic Department, Maggie Machalowski has helped guide our company through the ongoing TV and video evolution, using her expertise to seamlessly merge digital and traditional processes. It was 2013 when Harmelin recognized the benefit to our clients if we

Navigating The Shifting Sands of Retail

In general, retail marketing and the retail landscape are constantly in a state of flux. Over the last several years, that change has focused upon the e-commerce space and consumers’ perceptions of brands. Simply stated, consumers want a more personalized experience. They are, however, expecting