Media Magnified

Eye See You

For the past several years we have been told it’s been the year of mobile, as if it’s something on the horizon and not currently practical for media initiatives.  True, there are (and probably always will be) inventory, tagging and trafficking issues that can plague

Addressing Addressable TV

Television. Many would argue that it is still the greatest medium there is. Being able to reach a specific audience in their home is something that many advertisers wouldn’t dream of removing from their media strategy. Yes, television is still king – but in the

Harmelin Media Turns 35!!

October 18th marks not only CEO Joanne Harmelin’s birthday, but the “coral anniversary” of the company she founded in 1982. Since day one, Harmelin has bucked so many industry trends – establishing a media-only business in the heyday of full service agencies; thriving as a

The Emergence of Six-Second Ads

On August 13 during the Teen Choice Awards, FOX debuted six-second television commercials.  FOX reasoned that shorter ads could prevent channel surfing and ad skipping. Early reports show marketers paid up to $75,000 for six seconds of airtime during the debut.  FOX has also announced

Our 2017-18 TV Season Predictions

Best New Drama:  THE GOOD DOCTOR, Monday 10-11PM ABC, Dr. Shaun Murphy is a young man with autism and savant syndrome who is brought to San Jose St. Bonaventure Hospital by Dr. Glassman to be a surgical resident.  If a terrible accident hadn’t shown a spotlight

Hulu Preview

Hulu’s upfront took place a week after the wildly successful premiere of its original program The Handmaid’s Tale.  CEO Mike Hopkins explained how “there’s a lot of momentum and exciting things happening across the board at Hulu this year” including doubling its original programming. In

Cable TV Fall Preview Part 2

SPIKE  In 2018, Viacom-owned Spike will transform into the Paramount Network.  The goal for Viacom is to reach a broader audience with a new line-up of scripted series.  American Woman is set to air in first quarter of 2018.  The dramedy will star Alicia Silverstone

Cable TV Fall Preview

A&E  Women Who Kill  is a documentary that investigates the reason why women are more likely to kill members of their own family than men are.  Women murderers will be interviewed to explain the reasons why they did what they did.  A&E will be premiering 


With Valor and Dynasty premiering in the fall, CW’s other two news shows, Lucy Hale’s Life Sentence and the new superhero drama Black Lightning, are being held for midseason. The 100, iZombie and The Originals will also return in 2018. CW New Shows VALOR, Monday, 9-10PM, Drama